Charming Charlie Now Open in Bowie Town Center
The women's accessory boutique hopes to draw new shoppers to the area.
Last week marked the grand opening of Charming Charlie in the Bowie Town Center, the second branch of the women’s accessory boutique to open in Prince George’s County. It’s clear from the moment you enter Charming Charlie that something is visually different about the store, which is filled with handbags, jewelry, scarves and other accessories. “We split things apart into what we call color vignettes,” said Kristin Fitzsimmons, the general store manager for the Bowie location. Many people buy the outfit and then need the matching accessories, said Fitzsimmons. The way things are broken up by color or pattern makes it easy for store associates to help customers find what they need, be it a blue scarf, a red belt or a leopard-print handbag. …

Hollye O'Neil Shirley
1:47 pm on Thursday, September 27, 2012
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