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Two New Stores Opening in Bowie Town Center

Francesca's Collections and Fashion to Figure are both set to open this spring.


Although the recent closing of the Old Navy at Bowie Town Center has dismayed many residents, two new tenants will open up storefronts in the shopping center this spring.

Francesca’s Collections, a women’s clothing, jewelry and accessory store, is slated to up a 1,500 square foot store in Bowie Town Center in April, according to a press release. The store will sit at the corner of Emerald Way and Town Center Boulevard, just across from the food court.  

The second new retailer, Fashion to Figure is also set to open in early spring. This store specializes in selling “up-to-the-minute fashion trends at the best prices” in plus sizes, according to a press release. The 3,100 square foot store will be located near Macy’s.

Francesca's Collections is new to Prince George's County. Fashion to Figure also has a store in the Mall at Prince George's.

What do you thinkg of these two new stores coming to Bowie Town Center? Will you shop there?

Ruthie Browning February 26, 2013 at 08:17 PM
I am happy about new businesses opening in the neighborhood. It helps our local economy, and driving up Route 3 is getting more like the Indy 500 every day.
monica February 26, 2013 at 08:56 PM
not high end stores. sounds terrible; i won't shop there. we already have lane bryant; why another plus store? town center is slowly going down in caliber.
David Arthur February 26, 2013 at 10:07 PM
It is sad that the Bowie Town Center is going the way of Landover Mall and the other urban shopping areas full of boutique shops that sell knock-off goods. Waugh Chapel has sucked the life out of the neighborhood town center. It won't be long until Macy's and Sears will be replaced buy more sneaker & t-shirt stores. Aren't there ANY city planners who have the moxie to coax some national retailers to the town center? I thought that Bowie was the 3rd or 4th largest city in Maryland? Don't we deserve better?
Mindy Anderson February 26, 2013 at 11:02 PM
They keep taking out big name stores and replacing them with these fly by night places. My prediction? The mall will flop within 2 years...
Aimee February 27, 2013 at 02:37 AM
I won't shop at either store. It would be nice to have higher end stores, and for Macy's to sell the higher end clothes similar to what is sold at the Metro Center location in DC. I try to spend my money in Bowie where I live but I want quality.
I. Mendozawilson February 27, 2013 at 12:05 PM
This is so unfortunate. The residents of Bowie pay some of the highest property taxes in the county but apparently the retailers don't find us to be valuable assets to their bottom line.
I. Mendozawilson February 27, 2013 at 12:07 PM
Maybe not necessarily flop but it won't have anything of value to offer. We are better then this.
I. Mendozawilson February 27, 2013 at 12:09 PM
I'm happy that they will be providing some jobs, hopefully to Bowie residents. Though neither of them sound like establishments I will be patronizing.
J Levy February 27, 2013 at 12:46 PM
The Town Center is in need of a few high end Stores..Prince George's County deserves better!!
Sadarie Holston February 27, 2013 at 01:08 PM
While I appreciate the industry, we definitely need some big name anchors to keep the Town Center thriving, otherwise the money will go to Anne Arundel County which has Annapolis Mall and Arundel Mills and Maryland Live. There are tons of retailers out there, so Bowie leadership needs to get on it!!!
Linda Kelly February 27, 2013 at 01:16 PM
Can't help but agree with others. We need some well known stores to keep up the interest in BTC. As much as I don't like driving up Rt. 3 to Waugh Chapel to get better quality stores, looks like I'll have to. Sorry Bowie.
Barbara DeShong February 27, 2013 at 02:43 PM
Francesca's is a lovely store. There's one in Annapolis Mall. They carry good quality and unique items. I don't know that they'll succeed in BTC which seems to cater to the name brand crowd - Ugg boots, North Face jacket and Coach purse. But for those who love to create their own style and individuality, this will be a welcomed store and I hope they have great success.
Sandi Worthman February 27, 2013 at 03:15 PM
Totally agree!
Sandi Worthman February 27, 2013 at 03:16 PM
Couldn't agree more
kathy lapinski February 27, 2013 at 04:21 PM
After I saw that Francesca's has a store in Annapolis Mall, I felt a little better about it coming to BTC. However, I don't think we need another plus size store (we already have Lane Bryant and Ashley Stewart). However, I guess anything is better than Gussini's. Everyone here is right, Bowie deserves better stores than what we are getting, although I think Fancesca's will be nice. I do like Charming Charlie better than Rack Room. I actually like the Macy's in BTC, but I guess I don't try on enough clothes to notice the urine smell in the dressing rooms...
Sharp Shooter February 27, 2013 at 05:57 PM
There are multiple issues in Bowie that make the chance for success challenging: 1. The greying of Bowie and the accompanying change in their shopping needs, 2. The changing demographics of residents makes it difficult for the marketeers to find their target audience yet make everyone happy. 3. Change in shopper's desired environment (re: big indoor malls (Landover...) fell to the wayside of catalog shopping (Sears, Best, Beall...), which fell wayside to 'open' outside malls, which fell wayside to 'town centers' and big box stores, which now must compete with the advantages of online shopping. 4. Perception of safety while shopping. Without any doubt, #4 can be a show-stopper - case in point: Boulevard at the Capital Centre
kathy lapinski February 27, 2013 at 07:11 PM
A while ago, a Manager from Bath and Body Works commented that they tried to go to Waugh Chapel but their corporation told them they'd be staying at BTC (good for us). She commented that the store, although it looks busy, still doesn't have the turn over that other Bath and Body stores have, and that Bowie residents don't necessarily spend their money IN Bowie (she said the frequent to DC or Annapolis). Reason they do that is probably safety perception and/or selection of merchandise (e.g, the Annapolis Town Center Loft store is much larger than BTC; same with NY&Co at Annapolis Mall). I also LOVE Noodles and Co, but they never look very busy at BTC, so they'll probably leave...American Eagle also commented that they don't do a huge business at BTC, so after Christmas 2013, they'll probably be gone as well. The only store I had trouble in was Macy's back in 2002 when 2 of my credit cards were stolen, and that can happen at ANY store, not just at BTC. I haven't had any other safety concerns there.
kathy lapinski February 27, 2013 at 07:13 PM
Online shopping also has made an impact -- although, we've had issues with packages being stolen - that supposedly have been resolved (they were caught by the Police, but there are others).
Stacy Garza March 03, 2013 at 04:11 PM
I totally agree! We've lost several big names recently..Bed, Bath, and Beyond, Justice, Petco...and they have all moved up the road to the nicer Waugh Chapel. Who's next? It's only a matter of time.
Valarie Ashley March 06, 2013 at 07:19 PM
While it is good to hear that the mall has been able to attract new retailers there is a much bigger problem which is that retailers take Prince Georgians for granted. When they are located in the county they don't provide us with the level of goods and services that exist in surrounding counties and they are comfortable that we will continue to travel out of county. Enough stores ask for zip codes and also use the databases with credit card purchases to know where the shoppers reside so they are not concerned that by not locating in the county they are losing market segment. I am currently angry because a couple of weeks ago I received 2 Wegman's coupon books in the mail. One was for the store in Lanham and the other for the store in Waugh Chapel. The Lanham store had $30 worth of coupons and the WC store had $42 worth of coupons. Both stores according to mapquest are almost equidistant from my home. Why is Wegman's trying to make it more attractive for me to shop in AA than in my home county of PG?
kathy lapinski March 06, 2013 at 08:44 PM
I agree that retailers take PG County for granted. Both AA and PG Wegman's are almost equidistant from my house; however, most of my shopping is done at BTC or off of route 3, so that makes the AA Wegman's more desirable (plus, i work in Columbia, so I can pass right by the AA one right on my way home). Why Wegman's would make it more attractive to shop in one location than the other is beyond me -- the coupon books *should* be identical. One other point I'll make is that some of the merchants said that people who live in BOWIE don't shop in Bowie...They tend to go to DC or Annapolis - why? Maybe b/c of the customer service, safety factor, proximity to other stores, who knows....i do shop in Bowie first if it is viable (e.g., usually go to Bowie Target as opposed to another one).
Bowie Resident March 07, 2013 at 12:21 AM
Bowie resident for 21 years. I was disappointed when Bed, Bath & Beyond, Petco, and Old Navy deserted BTC. Even the quality of merchandise at Macy's seems to be going downhill. Perhaps that's one reason why most shop elsewhere. It won't be long before BTC turns into a strip-mall.
Bowie Advocate March 18, 2013 at 12:12 AM
Could it possibly be all the public objection to every development over the last 3 to 4 years has been met with opposition to include Marketplace, Hilltop Shopping Center and most recently Melford. All of which are designated as Mixed-Use and ripe for development. Yes every single center mentioned above has been met with a very vocal and public outcry, explicitly saying ”Not Here”. Hence,as an example the owners of Marketplace says will take our business north to Anne Arundel County and build Waugh Chapel. Don’t think for one minute commercial developers and large commercial brokers aren’t watching Bowie continually and with a very careful eye. And what do you suppose they see? I can assure you it’s not the actual crime and/or the perception of crime. Arguably it’s not the lack of income or a prescribed demographic. The Bowie Police Department has made a significant impact in reducing crime and providing a safe environment. The per capita income in Bowie has grown every year for the last 20 years. So, I suggest my fellow Bowieites, the biggest obstacle to retail growth in our community is NIMBYISM!
Barbara DeShong March 18, 2013 at 05:05 PM
In response to 'Bowie Advocate': I couldn't disagree with you more. What residential community would not object strongly to commercial development in their backyard? The outcry from residents in the Waugh Chapel area did nothing to deter the developers - likewise BTC. And most of the residents in the Waugh Chapel area are not happy about the new shopping center. The real issue is why don't stores stay in Bowie, and why aren't commercial entities looking at any of Bowie's available retail space? Bed, Bath & Beyond, Old Navy and Petco were already doing business in Bowie regardless of the protests against BTC over a decade ago. The question should not be 'How many shopping centers should we open in Bowie to compete with neighboring areas?'. The question should be 'How do we get good commercial businesses to stay in Bowie?'. As for the protests against Melford, I'd much rather drive to Waugh Chapel to shop then deal with the traffic nightmare that is going to result from building a new shopping center and 2500 homes on the already heavily burdened stretch of Rt301 between Rips and Rt50. Obviously, as evidenced by the recent departure of stores, more is not better!
kathy lapinski March 18, 2013 at 05:51 PM
I agree with Barbara, a new shopping center in Melford??? More unoccupied stores - BB&B and Old Navy still remain vacant. Agreed, how do we get good commercial businesses to STAY here. More stores = more traffic. I'd also rather drive up to WC than deal with more traffic around Rips/Home Depot (there is enough now). Sigghhh....
Morgan March 27, 2013 at 02:47 PM
Francesca's is a great store, much better quality of clothing than the other stores at BTC like Wet Seal and Gussini, so it'll be a definite step in the right direction!
Angela Allen April 13, 2013 at 02:57 PM
I do go to Annapolis to their Francesca's. The store is unique and I will be happy to support the one in Bowie.
kathy lapinski April 15, 2013 at 04:41 PM
I went to Francesca's Saturday and Sunday -- very nice store!!! Like Angela said above, it is very unique and is a nice addition, MUCH better than "Trendsetter" (which is next door) or Wet Seal. I hope it stays. One of the Manager's there said Francesca's had a lot of foot traffic on Sat, but not much in the way of sales. I also hope American Eagle doesn't leave BTC, b/c I LOVE their store. Ann Taylor Loft is leaving BTC in January.
EB April 20, 2013 at 07:49 PM
They're hardly "taking out big name stores." That is if the "they" you referred to is Bowie Town Center. The stores are leaving of their own accord because they don't make enough money in BTS. If more residents would shop there -- and if the local paper would be bothered to highlight this issue -- we could keep quality businesses!
I. Mendozawilson April 21, 2013 at 10:21 AM
If the owners of the BTC were willing to negotiate thier lease prices the big names like Old Navy and Bed, Bath, and Beyond would have stayed in place. They were not willing to negotiate and because of that more stores are planning to leave in the very near future.

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