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Local Mom Spices Things Up Selling Salsa

Sarah Saab has been selling her Sarah N'dippity Salsa for two months.

Not everyone is able to turn their passion into a career, but local stay-at-home mom Sarah Saab is trying to do just that. 

This 33-year-old mom of three has long had a passion for cooking, and has spent the last nine years raising her children while perfecting her technique—and perfecting her fire roasted salsa.

“I’ve been making salsa for years, and people always tell me to bring it to parties,” said Saab.

She conducted a “blind” taste test with her salsa and three others at a Christmas party last winter, and 53 out of 56 tasters chose her salsa as the tastiest. That’s when she decided she was going to try and make her salsa a success story and Sarah N’dippity Salsa was born.

Saab found a local manufacturer just outside of Baltimore willing to produce her salsa.

“It’s as good as what I make in the kitchen,” Saab said.

The company made one pallet of Sarah N'dippity Fire Roasted Salsa and she’s been selling it online and to friends by the case via her website for about two months.

In the past few weeks, Saab’s success has grown. You can now buy her salsa locally at , Grauls in Annapolis and David’s Natural Market in Gambrills. 

Saab is thrilled with her success but she’s happy to take things slowly. She’s not concerned with profit right now as much as she’s concerned with volume and getting her product out there for people to taste and enjoy.

“I really feel like you have to taste it,” said Saab.

Her husband Sid has been a driving force behind her success, encouraging her and motivating her from the start. 

“With our three kids, I don't think that I would've been able to take the plunge and move forward without him,” she said.

For now, Saab will continue to hold tastings where she can and will solicit local markets to distribute her salsa. She also hopes to attend Metro Cooking DC this year.

Sarah N'dippity Fire Roasted Salsa retails for $5 a jar.

Beth September 11, 2012 at 10:15 AM
Good for you, going after what you want! Good for hubby too, in backing you!
Jenn September 11, 2012 at 02:15 PM
Inspriational! Thanks for sharing this story, I will be interested to try Sarah N'dippity!
Sarah Saab September 11, 2012 at 07:07 PM
Thanks so much. This is truly my passion and I'm so grateful to get to share it:)
Susan Kim September 11, 2012 at 07:34 PM
Can't wait to try the Me So Spicy version. Congrats, Sarah!
Celena Spry September 12, 2012 at 08:51 PM
I love Sarah N Dippity Salsa! Its the best salsa ever!

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